Opportunities do not hug prejudice.

 “There must be an uncomfortable process for progress, and there must be progress for events to occur.”


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To be an entrepreneur, to be a leader.


There is no special way.


It's just bumping, failing, experiencing, and walking that path step by step...


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Opportunities do not hug prejudice.


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* How to find a passing lane idea


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1. Language (Finding Opportunities in Complaints)


Learn the language of the market. The market speaks negative and selfish language. The mayor complains, whines, and resents. And there you will find opportunities. Someone's complaints and suffering are opportunities.


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2. Increase convenience (creating value through resolving inconvenience)


Anything uncomfortable is an opportunity. Discomfort can be a commodity in itself or a process surrounding the commodity.


Whenever an inconvenience is addressed through a better process, newer technology, or by improving the device, it becomes a positive value creation.


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3. Simplify and facilitate (simplify the complex and difficult)


Anything that is complex and needs simplification is an opportunity.


The industry of convenience is the biggest.


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4. Wants (what you want regardless of need)


The most ambiguous form of need is desire. You may have a desire for what you need, but you may also desire what you do not need. Utility becomes a secondary factor.


Opportunities for Wants are plentiful.


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5. Service Gap (good service where bad service is)


Poor customer service is an opportunity. No one likes to be treated rudely, but companies have made such a service standard.


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6. Geographic Arbitrage


Repositioning where supply is tight.


The relative value can change depending on when, where, and how a product is sold.


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7. Provide crowd food (exception to entry commandment)


The best opportunities come from feeding, playing, and serving the crowd, not being part of it.


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8. Deal for difference in value (repair and resell at a higher price)


Contract for difference is another way to discover opportunities with a lean approach to value creation. This applies to any transaction in which the value is steadily increasing. In a difference in value transaction, the incremental difference is profit.


The mechanism of value for difference trading is simply to add value.


Recycling stores are a treasure trove of opportunity for those who are afraid to use their hands and brains.


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9. Change of use (addition of value through change of use)


The key is an eye for re-purposed opportunities.


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10. Marketing Arbitrage


Even if you make the best product on the planet, poor marketing drives people past it.


You cannot succeed without promotion or motivation to buy and use.


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11. Excessive Capitalism


Entrepreneurs who escape from the script are stewards before being capitalists.


You must put the interests of your customers before your own.


Deliver the promised value and make the world a better place.


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12. Stakeholder Demotion


The perilous road to excessive capitalism and its opportunities begins with stakeholder demotion.


Publicly traded companies that demote stakeholders are in a position to lose market share to smaller, more agile companies.


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13. Improvements and Eliminations


Improvement is not something only special people can do. string


With the tile and vision, small changes can create the products people want.


Elimination is adding value by subtracting something from a product. An opportunity to eliminate traits, ingredients, and cumbersome elements is an opportunity to gain a competitive advantage.


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When discovering great ideas and escaping from the script, all you need to do is go beyond the idea phase, step on foot, move with your hands, and 'actually do the work'. If you don't get out of the house and face life directly, you won't face life's problems.

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